![]() Tafazoli and co-owner Nathan Stanton realize their restaurant aesthetic isn’t exactly mainstream.īesides Craft & Commerce, the two partners also own Neighborhood, Nobel Experiment and the Underbelly, and they have firm rules that set them apart from other restaurants: No ketchup, no vodka, no TVs and, as their Yelp project confirms, no blind faith that the customer is always right. This is from a person who’s paying 12 bucks for a burger.” Co-owner Arsulan Tafazoli felt the negative Yelp reviews needed their voices heard. “It’s almost Shakespearean, like we kidnapped their first child and held it for ransom. “We read every review and there will be terms like ‘shocked,’ and ‘appalled,’ and people will say how we ruined their week,” Tafazoli laughed. Still, Tafazoli takes bad reviews seriously. ![]() It’s been reviewed by Yelpers 887 times and still has a four-star average. It’s rated as one of the 10 best restaurants in the world by experts, but it only has 3.5 stars on Yelp.”īy comparison, Craft & Commerce is doing better. “The thing about Yelp is, I’ve seen great restaurants get only 3.5 stars,” Tafazoli said. ![]() It might sound crazy to play up bad reviews in the actual restaurant, but there is a method to the madness, according to Craft & Commerce co-owner Arsalun Tafazoli. You know, like replacing one American puppet dictator with another.” “If I came back, I’d substitute the fries for something else.But the bartender who helped us had big muscles and suspenders, so I guess that makes up for the lack of my alcohol of choice.” “The bacon ice cream sandwich? Re: bacon - just because it’s trendy, doesn’t mean you have to do it.”.“This place is the epicenter of those assholes with the mustaches … Next, the place is jammed with hipsters eating corn dogs …”.Craft and Commerce logo (Courtesy )Ĭustomers who dine at the restaurant’s Little Italy gastropub will hear recorded voices reading some of the more extreme comments made by Yelpers, such as these delectable tidbits. ![]() Some restaurants try and make nice with the website by paying for the right to put the best reviews up front, but Craft & Commerce is trying a counter-intuitive approach by emphasizing the negative Yelp reviews in the actual restaurant. It’s no secret that Yelp reviews impact a restaurant’s success, but it’s also common knowledge that there is no standard rating system, so customers can base their restaurant rating on legitimate things such as service or food, or to arbitrary problems such as running into an ex there. Customer service used to be a lot simpler in the good old days before the advent of social media sites like .Įven a decade ago, restaurants were usually able to deal with customer issues on a one-on-one basis, but now sites like give consumers a chance to rant or rave to an audience of a much larger group of people than ever before. ![]()
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